Trump Business Ally Hints at New Meme Coin Ventures, Calls Brand ‘The Biggest on Earth’
The man behind Donald Trump’s meme coin is thinking long-term. Bill Zanker, a longtime Trump associate who has quietly driven the president’s crypto ventures, is launching a structured loyalty programme called the “Trump Coin Club,” designed to reward the highest holders of the TRUMP token with access to exclusive, high-profile events on a recurring basis.
The first major offering is a trump meme coin World Cup exclusive event, a fully paid, three-day luxury trip to the FIFA World Cup Final next month. The top 19 holders of the TRUMP token will be flown in and put up at the St. Regis New York, treated to a gala dinner, and given access to a private suite at MetLife Stadium in New Jersey for the final match. A VIP nightclub outing described as “one of New York City’s best” is also on the itinerary. Zanker confirmed that tickets to the World Cup Final on the open market currently run upward of $8,000 for even the worst seats in the houseZ, making the perk a tangible financial reward for long-term holders.
“We want to reward our best holders and we’re going to do many other events in the future,” Zanker told Decrypt. “We want to take care of them.”
This is not the first time Zanker has organised high-access events for the coin’s top holders. He was behind both of the previous gatherings at Mar-a-Lago, each of which featured appearances by Trump himself. The April event drew significant backlash from Democratic lawmakers who argued the president should disclose the identities of attendees and the details of discussions held at such private functions. Attendees at that event reported that Trump spoke on sensitive topics, including the ongoing Iran situation, before an audience that included several foreign meme coin holders.
For the upcoming World Cup event, Zanker said eligible holders can come from any country except those under OFAC sanctions, such as Iran and North Korea. All participants will be required to pass know-your-customer (KYC) verification and will undergo Secret Service security checks, though Zanker left the door open for a Trump appearance on the day itself. “If there’s a surprise, there will be a surprise,” he said.
After the World Cup, Zanker says he plans to host similar trump meme coin World Cup-level exclusive events “at least once a quarter,” always centred on major international occasions.
The announcement comes at a delicate moment for the token. The TRUMP coin, which carried a fully diluted valuation of close to $75 billion on the eve of the president’s second inauguration, has shed more than 97% of its value from its peak and currently sits at a market cap of roughly $2 billion. Despite that, Zanker is unapologetic about the project’s staying power, dismissing comparisons to other meme coins.
“We’re not a cartoon,” he said. “We’re the biggest brand on Earth.”
On the question of what happens to the coin when Trump eventually leaves office, Zanker was direct: that’s not a conversation he’s having right now. “He’s the president of the United States. He’s busy.”
Zanker previously oversaw Trump-branded NFT collections, sneakers, and watches, ventures that established the blueprint for monetising the Trump name in the digital asset space. The Trump Coin Club appears to be his most ambitious move yet: turning a speculative token into a membership with real-world luxury access, and betting that brand loyalty can hold when price performance cannot.
